Why NZ must harness the 'brain gain'
New Zealand needs to do more to harness the creative, economic potential offered by successful Kiwis returning home after long periods overseas, says a Massey sociologist.Tracey Lee, a brand strategist who spent 12 years in New York and Shanghai where she worked for Absolut, Diageo, Unilever and The Coca-Cola Company before returning to New Zealand two years ago, says her Masters research highlights a missing key element in New Zealand’s migration policy. Result? The country is losing out on valuable entrepreneurial skills, and the international experience and networks of dynamic, ambitious Kiwis keen to settle in their Pacific paradise homeland.Titled Welcome Home? New Zealanders’ Experiences...